Technology Market Alignment (TMA)

Taking aim at the target:

Once first customers have been identified and the value proposition for them laid out, the next step is to confirm that the feature set being built in to the product or service are truly relevant for the customer. Not only would this reduce avoidable headaches and delay in the final development phase, but it would also clarify the ROI for customers and allow for compression of the selling cycle.

Ideal for both an existing or new company starting its development work, the Technology Market Alignment (TMA) examines the unmet needs of the customer – functions product and services currently available lack; the TMA investigates interoperability requirements and, business challenges en route to market as well as competitor strengths and weaknesses. The result is a set of robust recommendations on how to align development and business efforts to satisfy customer demand.

Enabled by largely by primary and supported by secondary research, the former taken with purchasing decision makers at a senior level with which CIC has unique access, the TMA stands above other studies of the same class in terms of quality and reliability of information. The written report, delivered in six to eight weeks, provides the basis for decision making as well as investor confidence in the venture.

Fee: from $6,000