Critical Factor Assessment (CFA)

Comprehensively examining the factors for success:

While technological issues drive the desirability of the product, other issues of the business – historical and competitive in nature influence adoption and profitability. By examining these multiple issues upfront, the prudent innovator can decide what the best way to monetize the venture is and whether requisite factors are favourable to proceed.

The Critical Factors Assessment (CFA) is the flagship product of the Centre, having been used to evaluate over 20,000 innovations with high validity. This predictive power is made possible by the proprietary, peer-reviewed tool covering 40 factors, key to any commercialization endeavour which is supported by extensive library of cases and secondary research.

These factors are rated from low to high risk and clear guidance for the next steps are included in the detailed written report which takes four to six weeks to complete. Since a positive finding from these studies is highly correlated to success, the Centre’s CFA tool is adapted for use by many organizations in evaluating start-ups and it often helps in securing early financing.

Fee: $1375

Critical Factor Assessment (CFA) Multiple Market Assessment (MMA) Market Validation Study (MEV) Technology Market Alignment (TMA) Opportunity Maximization (OM) Innovator's Assistance Program (IAP) Growth Optimization (GO) Lost Order Analysis (LOA) Entry to Market Factors Assessment (EMF)
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