Entry to Market Factors Assessment (EMF)

Making the first impression, building on the momentum:

Managing the launch of a technological innovation is often the difference between gaining advantages of being the first-mover or suffering disadvantages for the same. Even companies that enjoyed a successful launch may find themselves unable to penetrate the greater market, having misallocated resources due to not understanding the behaviours of early adopters versus mainstream customers.

The Entry to Market Factors (EMF) is ideal for firms launching or who have recently launched an innovative product or service. The analysis covers the following four areas: early adopters vs. mainstream market, information for raising capital, first customer support and next version planning. The EMFs are typically completed eight to ten weeks from the date of commission, buttressed by in depth primary and secondary research and confirmed by an in-house review.

Clients can rely on the clarity of insight and recommendations of our assessment to guide their activities as they progress along the adoption curve, carefully managing the successful launch into a sustainable business.

Fee: from $6,000 to $8,000