Market Validation Study (MEV)

Confirm, evaluate and seize the opportunity:

While favourable factors might well support the existence of a market, it does not guarantee success to any firm that chooses to enter it. At the heart of all successful businesses is the exchange of money for products or services of value, and thus entrepreneurs structuring their business must grapple with the fundamental questions of defining the market need and identifying their first customers – and the answers are not always obvious.

Intended for entrepreneurs with a business development plan in progress, the Market Evaluation Validation (MEV) study offered by the Centre focuses on impact of the technology, business proposition and market dynamics. They include customer requirements, service model, market growth rate and trends, as well as likely competitors. Preliminary review of patent and licensing issues is also provided and clients may raise additional issues to examine in this study. The result is a customized commercialization roadmap that enhances the chance of a successful launch.

Driven by primary research of the users and influencers (trade associations and regulators) along with an in-house review, the MEV shifts the entrepreneur focus to what is practical and incorporates customer voice into the solution. The written report clarifies the issues of value proposition and adoption rate. It simultaneously provides insight with a To-Do list taking the particular client's technology situation and business experience into account.

The MEV is also invaluable in providing stakeholders with an objective common framework for discussing milestone financing, monitoring progress and focusing activities of the enterprise getting to market.

Fee: from $6,000