Opportunity Maximization (OM)

Building and leveraging strong partnerships:

A well conceived product or service may find itself unable to realize its full revenue potential if concerns of the other parties in the supply chain are not taken into consideration. Busy companies often leave this as an afterthought only to find they are struggling to get the product into the best sales channel. Small, new firms lacking an industry insider on their team are especially vulnerable to this problem.

Designed for existing businesses nearing completion of development, the Opportunities Maximization (OM) assessment examines the issues of licensing position, distribution and channel to market strategies, OEM opportunities and requirements, and end-user information expectations. This report paints a clear picture of sophisticated marketplace dynamics and suggests ways to present the product to meet the needs of distributing partners as well.

Supported by primary research at the distributor, licensee and OEM level, the OM contains answers, insight and a client To-Do list focusing on maximizing sales opportunities in conjunction with peripheral customer and distributor satisfaction issues. The standard turnaround time is six to eight weeks, with the option to divide the task into smaller, multiple studies that better suits client requirement.

Fee: from $2,500 to $10,000