Commercialization Roadmap

The process from concept to getting a product or service ready to enter the market can be a long and arduous journey.  It will take commitment and persistence as well as much money. Early stage innovators and entrepreneurs suffer from having to deal with many important strategic issues at the same time, from identifying if their innovation meets a market need, to understanding the business model, finding a supplier and a route to market with little or no resources.

The Canadian Innovation Centre understands this and helps entrepreneurs and innovators in a number of ways – the most important being which of all the possible questions should be answered first and what is the best order for the remaining ones.  Linked with this is a plan to spend as little money as possible in the early stage and then more as confidence is gained that the direction taken is the right one.  CIC’s Commercialization Roadmap lays out the exact process.